Good Food
starts
@thefarmer
Better farming – Fairer chain – Better food
Something in
our food chain
doesn’t add up
Farmers earn too little.
Good food costs too much.
Our soil is running out.
The food chain got longer. It’s time to make it shorter. No detour.
Love your food
Love how it grows
Love what it does
Real food. Full of flavour. Grown with care and made
to be enjoyed. You can taste the difference. Organic,
on the way to regenerative. Together, we build
healthier soil and greater biodiversity. More value for
farmers. Fewer unnecessary links. A food chain that
gives back.
This is THE FARMERS PROJECT
A better
food chain
starts
@thefarmer
We are a foundation connecting farmers, cooperatives and retailers
more directly. For fairer prices, healthier soil and good food that
becomes accessible to more people.
A shorter route. A fairer story.
We cut
the detour
out of
the food chain
Organic, on the way to regenerative. Together, we
build healthier soul and greater biodiversity. Our
ambition is to shorthen the food chain, improve the
soil, strengthen the farmer’s position and prove the
progress with transparent data.
From soil to shopping basket.
Three promises. One movement
01 / BETTER FARMING
Better
for the soil
We help farmers access the knowledge, partners and markets they need to transition to regenerative and organic farming — building healthier soil, increasing biodiversity and working with nature, not against it.
The result: stronger farms, better food and a healthier food system for everyone.
02 / fairer chain
Better
for the farmer
A stronger economic position for farmers. Shorter chains mean fewer unnecessary links, more transparency and more value staying with the farmer.
The result: fairer prices, greater control and a stronger position in the market.
03 / BETTER food
Better
for you
Real food. Grown with care, full of flavour and with greater transparency about where it comes from, how it is grown and the journey it takes to reach you. Regenerative organic farming builds healthier soils, supports biodiversity and reduces reliance on synthetic inputs.
The result: better farming, naturally nutritious food and more confidence in what we eat.
it starts with people
The farmer
is in charge
It starts with the farmer. Their land. Their knowledge. Their business. Their future. We bring together the right partners to help them move forward, with better access to knowledge, markets and opportunity.
By removing unnecessary middlemen and connecting farmers directly with retailers, we keep move value where it belongs. A fairer price for the farmer, a stronger offer for the retailer and better food at a fair price for everyone.
OUR ASSORTMENT
One story
many products
From Kenyan avocados to herbs, nuts and olive oil. Different products. Different countries. One recognisable story: better grown, more fairly organised and sold with greater transparency.
Avocado’s
↗
FROM KENYA
Rice
↗
FROM INDIA
Tomatoes
↗
FROM ITALY
Keep me posted about the assortment
↗